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Search: subject:"Continuance use intention,Customer value"
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Beziehungsmarketing
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Brand image
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Brand loyalty
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Brand management
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Branded apps
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Consumer behaviour
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Continuance use intention,Customer value
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Customer satisfaction
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Customer value
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Kundenwert
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Markenimage
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Markentreue
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attitudinal loyalty
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behavioral loyalty
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brand equity
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relationship equity
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value equity
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Mirmehdi, Seyed Mehdi
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app
Mirmehdi, Seyed Mehdi
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10015051232
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