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Search: subject:"Continuous watching"
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Consumer behaviour
2
Konsumentenverhalten
2
AIDA model
1
Advertising
1
Advertising effects
1
Advertising irritation
1
Bespielte Medien
1
Bullet screen type
1
Consumption value
1
Continuous watching
1
Continuous watching intention
1
E-commerce
1
Electronic Commerce
1
Live-streaming
1
Media usage
1
Mediennutzung
1
Motivation
1
Motivational orientation type
1
Online retailing
1
Online-Handel
1
Pre-recorded media
1
Short videos
1
Tourism live streaming
1
Werbewirkung
1
Werbung
1
buying desire
1
continuous watching intention
1
entertainment
1
immediate buying behaviour
1
immersion
1
interactivity
1
product interest
1
time pressure
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English
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Fu, Lihong
1
Lv, Xingyang
1
Ma, Jiaxin
1
Shaizatulaqma Kamalul Ariffin
1
Su, Yiran
1
Wang, Yuling
1
Yang, Yang
1
Zhang, Depeng
1
Zhang, Qi
1
Zhang, Rui
1
Zhou, Wanli
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Information & management : the international journal of information systems applications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
3
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Functional or social? : effect of bullet screen type on consumers'
continuous
watching
intention in e-commerce live-streaming
Ma, Jiaxin
;
Zhang, Depeng
;
Fu, Lihong
;
Zhou, Wanli
- In:
Journal of research in interactive marketing : …
19
(
2025
)
4
,
pp. 651-672
Persistent link: https://www.econbiz.de/10015416720
Saved in:
2
Keep scrolling : an investigation of short video users'
continuous
watching
behavior
Zhang, Qi
;
Wang, Yuling
;
Shaizatulaqma Kamalul Ariffin
- In:
Information & management : the international journal of …
61
(
2024
)
6
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015081355
Saved in:
3
Exploring how live streaming affects immediate buying behavior and
continuous
watching
intention : a multigroup analysis
Lv, Xingyang
;
Zhang, Rui
;
Su, Yiran
;
Yang, Yang
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10013178082
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