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Search: subject:"Contrast effects"
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Consumer behaviour
6
Konsumentenverhalten
6
Contrast effects
4
contrast effects
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Cognition
2
Experiment
2
Kognition
2
Markenartikel
2
Secretary problem
2
Sequential search by groups
2
Strategic behavior
2
assimilation and contrast effects
2
asymmetric price thresholds
2
competitive versus historical reference prices
2
empirical generalizations
2
kinked demand curve
2
saturation versus assimilation/contrast effects
2
smooth-transition regression models
2
Accounting valuation
1
Advertising effects
1
Anlageberatung
1
Anlageverhalten
1
Attitude-based partner fit
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Behavioral economics
1
Behavioural finance
1
Benchmarking
1
Bewertung
1
Bias
1
Bilanzielle Bewertung
1
Boredom
1
Brand alliances
1
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Undetermined
8
Free
4
Type of publication
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Article
12
Book / Working Paper
2
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Article in journal
8
Aufsatz in Zeitschrift
8
Article
1
Language
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English
10
Undetermined
4
Author
All
Mak, Vincent
2
Rapoport, Amnon
2
Seale, Darryl A.
2
Alvarez, Cecilia M. O.
1
Bernritter, Stefan F.
1
Bhargava, Saurabh
1
Bhattacharjee, Sudip
1
Bockstedt, Jesse C.
1
Buechel, Eva C.
1
Cai, Huan
1
Coen, Joshua W.
1
Dickson, Peter R.
1
Eigenraam, Anniek W.
1
Fisman, Ray
1
Franses, Ph.H.B.F.
1
Franses, Philip Hans
1
Goh, Kim Huat
1
Jayanti, Rama K.
1
Johnen, Marius
1
Loermans, Annemijn C.
1
Miniard, Paul W.
1
Moreno, Kimberly K.
1
Morewedge, Carey K.
1
Ng, Sharon
1
Novemsky, Nathan
1
Pauwels, K.H.
1
Pauwels, Pauwels, K.H.
1
Sattler, Henrik
1
Schnittka, Oliver
1
Srinivasan, S.
1
Srinivasan, Srinivasan, S.
1
Urban, Kathrin
1
Verlegh, Peeter
1
Victoria Villeda, Isabel
1
Voichek, Guy
1
Völckner, Franziska
1
Wright, Nicole S.
1
Zhang, Xiaodi
1
Zheng, Jie
1
Zhu, Meng
1
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Published in...
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Journal of consumer research : JCR ; an interdisciplinary journal
2
ERIM Report Series Research in Management
1
Electronic commerce research and applications
1
International review of finance : the official journal of the Asia Pacific Finance Association and the Nippon Finance Association
1
Journal of business economics : JBE
1
Journal of interactive marketing
1
Journal of the Academy of Marketing Science
1
Junior Management Science (JUMS)
1
Organizational Behavior and Human Decision Processes
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
The Review of Economics and Statistics
1
The accounting review : a publication of the American Accounting Association
1
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ECONIS (ZBW)
9
RePEc
4
EconStor
1
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10
of
14
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1
Positive contrast scope insensitivity
Voichek, Guy
;
Novemsky, Nathan
- In:
Journal of consumer research : JCR ; an …
52
(
2025
)
1
,
pp. 157-178
Persistent link: https://www.econbiz.de/10015425337
Saved in:
2
The hidden potential of boredom – How does the relative perception of boredom influence concentration and task performance?
Coen, Joshua W.
- In:
Junior Management Science (JUMS)
8
(
2023
)
3
,
pp. 617-633
. Based on literature about
contrast
effects
, this paper develops the hypothesis that contrast between boredom levels leads to …
Persistent link: https://www.econbiz.de/10014528917
Saved in:
3
Contrast
effects
: the phantom of an analyst's latest earnings forecasts
Cai, Huan
;
Zhang, Xiaodi
;
Zheng, Jie
- In:
International review of finance : the official journal …
25
(
2025
)
4
,
pp. 1-33
Persistent link: https://www.econbiz.de/10015475606
Saved in:
4
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
5
Hedonic
contrast
effects
are larger when comparisons are social
Morewedge, Carey K.
;
Zhu, Meng
;
Buechel, Eva C.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012033949
Saved in:
6
The impact of benchmark set composition on auditors' Level 3 fair value judgments
Bhattacharjee, Sudip
;
Moreno, Kimberly K.
;
Wright, Nicole S.
- In:
The accounting review : a publication of the American …
94
(
2019
)
6
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012134978
Saved in:
7
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
8
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
9
Sequential search by groups with rank-dependent payoffs : an experimental study
Mak, Vincent
;
Rapoport, Amnon
;
Seale, Darryl A.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 256-267
Persistent link: https://www.econbiz.de/10010403067
Saved in:
10
Contrast
Effects
in Sequential Decisions: Evidence from Speed Dating
Bhargava, Saurabh
;
Fisman, Ray
- In:
The Review of Economics and Statistics
96
(
2014
)
3
,
pp. 444-457
We provide an empirical test of
contrast
effects
—a bias where a decision maker perceives information in contrast to …
Persistent link: https://www.econbiz.de/10011009917
Saved in:
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