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  • Search: subject:"Controlling Framework"
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Year of publication
Subject
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Content Management 2 Controlling Framework 2 Datenanalyse 2 Elaboration Likelihood Modell 2 Kennzahlensystem 2 Preparatory Content Effekt (PCE) 2 Theory of Reasoned Action 2 Werbewirkungsanalyse 2 Advertising 1 Advertising Effectiveness Research 1 Advertising effects 1 Content Marketing Advertising Impact 1 Content Marketing Strategie optimieren 1 Content Marketing analytics 1 Content management 1 Datenbasiert entscheiden 1 Decide Based on Data 1 How do I measure the success of content marketing? 1 Internet marketing 1 KPI systems KPI 1 Kennzahlensysteme KPI 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Optimize Content Marketing Strategy 1 Performance Measurement Content Marketing 1 Performance measurement 1 Performance-Messung 1 Werbewirkung 1 Werbewirkungsforschung 1 Werbung 1 What is the effect of content marketing book 1 Wie messe ich den Erfolg von Content Marketing? 1 Wie wirkt Content Marketing 1 content marketing analytics 1 content marketing werbewirkung 1 erfolgsmessung content marketing 1
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Online availability
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Undetermined 2
Type of publication
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Book / Working Paper 2
Language
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German 1 English 1
Author
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Hörner, Thomas 2
Published in...
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Springer eBook Collection 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Advertising Impact and Controlling in Content Marketing : Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Hörner, Thomas - 2023
-- Content marketing controlling: central terms and key figures, controlling framework. …, a comprehensive content marketing controlling framework is then presented. This book provides content marketing managers …
Persistent link: https://www.econbiz.de/10013545706
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Cover Image
Werbewirkung und Controlling im Content-Marketing : Wirkmechanismen erkennen, Controlling optimieren und Strategie anpassen
Hörner, Thomas - 2022
-- Content-Marketing Controlling: zentrale Begriffe und Kennzahlen, Controlling Framework. … dann ein umfassendes Content-Marketing-Controlling-Framework vorgestellt. Content-Marketing-Manager, Studierende oder … Kennzahlen, Controlling Framework Der Autor Thomas Hörner ist Berater, Autor, Redner und Hochschul-Dozent für E-Commerce und …
Persistent link: https://www.econbiz.de/10013327917
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