Purpose – The purpose of this paper is to contribute to the understanding of disagreement between companies and consumers with respect to misleading information and to make suggestions as to how the conflict might be resolved. Design/methodology/approach – Based on qualitative research...

An outline of a theory ofvalues-based labeling as a social movementargues that it is motivated by the need tore-embed the agro-food economy in the largersocial economy. A review of some basic premisesof embeddedness theories derived from the workof Karl Polanyi reveals their connection...

The aim of this paper is to discuss the theoretical framework of quality management. We propose a conceptual model based on the convention theory. This framework enables to understand the quality as a social construct, but also the reasons why quality is managed by institutions. In this...