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Search: subject:"Conversion funnel"
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Consumer behaviour
5
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5
Advertising
3
Advertising effects
3
Conversion funnel
3
Online retailing
3
Online-Handel
3
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3
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3
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2
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2
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2
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2
Robot
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2
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conversion funnel
2
Attribution modeling
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Automated social presence
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Automotive market
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Channel effectiveness
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Conversion Funnel
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Brengman, Malaika
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Gauquier, Laurens de
2
Seiler, Stephan
2
Vanderborght, Bram
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Willems, Kim
2
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1
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1
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1
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Mather, Sophia
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Niemand, Thomas
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Oestreicher-Singer, Gal
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Park, Sung-Hyuk
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ECONIS (ZBW)
9
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1
Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS?
Gauquier, Laurens de
;
Willems, Kim
;
Cao, Hoang-Long
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014240305
Saved in:
2
Evaluating the ending-9 pricing strategy along the online shopping funnel
Chen, Jialie
- In:
Production and operations management : the flagship …
32
(
2023
)
11
,
pp. 3469-3483
Persistent link: https://www.econbiz.de/10014430836
Saved in:
3
Are we there yet? : analyzing progress in the
conversion
funnel
using the diversity of searched products
Goldstein, Anat
;
Oestreicher-Singer, Gal
;
Barzilay, Ohad
; …
- In:
MIS quarterly
46
(
2022
)
4
,
pp. 2015-2054
Persistent link: https://www.econbiz.de/10013556577
Saved in:
4
Out of the trap :
conversion
funnel
business model, customer switching costs, and industry profitability
Abolfathi, Niloofar
;
Fosfuri, Andrea
;
Santamaria, Simone
- In:
Strategic management journal
43
(
2022
)
9
,
pp. 1872-1896
Persistent link: https://www.econbiz.de/10013466075
Saved in:
5
From stopping to shopping : an observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers
Brengman, Malaika
;
Gauquier, Laurens de
;
Willems, Kim
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 263-274
Persistent link: https://www.econbiz.de/10012643754
Saved in:
6
The impact of advertising along the
conversion
funnel
Seiler, Stephan
;
Yao, Song
-
2017
-
This draft: June 21, 2017
at the lower end of the
conversion
funnel
. A one-standard-deviation change in advertising (evaluated at the point …
Persistent link: https://www.econbiz.de/10011870152
Saved in:
7
Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon
;
Gopal, Anandasivam
;
Park, Sung-Hyuk
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
Saved in:
8
Multilevel marketing : optimizing marketing effectiveness for high-involvement goods in the automotive industry
Niemand, Thomas
;
Kraus, Sascha
;
Mather, Sophia
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
4
,
pp. 1367-1392
Persistent link: https://www.econbiz.de/10012310738
Saved in:
9
The impact of advertising along the
conversion
funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
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