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  • Search: subject:"Coproduction paradox"
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Year of publication
Subject
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Coproduction paradox 2 Customer coproduction 2 Customer self-efficacy 2 Monetary expenditures 2 Negative effects 2 Process enjoyment 2 Value cocreation 2 Beziehungsmarketing 1 Consumer behaviour 1 Customer integration 1 Customer loyality 1 Customer loyalty 1 Customer value 1 Konsumentenverhalten 1 Kundenintegration 1 Kundenwert 1 Relationship marketing 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1
Language
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English 2
Author
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Scholl-Grissemann, Ursula 2 Teichmann, Karin 2 Wetzels, Martin 2 Stokburger-Sauer, Nicola 1 Stokburger-Sauer, Nicola E. 1
Published in...
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Journal of Service Management 1 Journal of service management 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola E.; Scholl-Grissemann, Ursula; … - In: Journal of Service Management 27 (2016) 4, pp. 563-590
coproduction paradox of benefits and costs. Design/methodology/approach – One experimental study and two cross-sectional field …
Persistent link: https://www.econbiz.de/10014894786
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Cover Image
Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola; Scholl-Grissemann, Ursula; … - In: Journal of service management 27 (2016) 4, pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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