The creative industry daily faces genuine challenges in their work when it comes to advertising and meeting client's demands. Besides, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in creative department. Extrinsic and intrinsic...

Literary art is often embraced by a people because it provides answers to life’s questions and showcases idealized heroes who function as respected role models. By analyzing the popularity of universally loved literary masterpieces, it becomes possible to gain a greater understanding of how a...

Many senior business people in the USA believe that some 90% of all advertising does not do what it is intended to do. The common reasons are the basic ineptitude of many people charged with creating advertising, objectives and goals inadequately set, advertising created primarily to win awards...

Research identifies nearly 73 million adult Americans as illiterate. Analysis of social, economic and demographic trends indicates that the situation will worsen before it improves. Marketing communications copy prepared at an eighth grade reading level or above may not be comprehended by as...