Buaprommee, Nathamon; Cuijten, Nachayapat; Sureerut Inmor; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 26 (2025) 1, pp. 141-152
competencies through the core competencies in digital marketing. The research approach included surveying a sample size of 400 … structural equation modelling approaches. This study highlights the crucial role of core competencies in digital marketing. It … suggests that strong behavioral skills positively influence technical skills by first impacting core competencies. The findings …