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  • Search: subject:"Core strategy"
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Year of publication
Subject
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Core strategy 3 Case study 2 Strategic marketing 2 Value proposition 2 Business policy 1 Business/Managerial Economics 1 Corporate America 1 Corporate ethics 1 Corporate reputation 1 Customer value 1 Kundenwert 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Reputation management 1 Reputational crisis 1 Reputational excellence 1 Reputational integrity 1 Strategic management 1 Strategisches Management 1 Strategy 1 advanced corporate risk management 1 contracts 1 core strategy 1 corporate governance 1 corporations 1 derivatives 1 financial engineering 1 futures and options 1 hedging 1 liability management 1 operations 1 pricing models 1 real assets 1 risk management 1 shareholders 1 trading operations 1 valuation 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 3 Other 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1 case-report 1 review 1
Language
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English 4
Author
All
Frow, Pennie 2 Payne, Adrian 2 Bo Edvardsson and Professor Philipp Klaus, Professor 1 McGillicuddy, Kristin M. 1 Obizhaeva, Anna 1 Parsons, John E. 1
Published in...
All
Journal of Consumer Marketing 1 Journal of Service Management 1 Journal of service management 1
Source
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Other ZBW resources 2 BASE 1 ECONIS (ZBW) 1
Showing 1 - 4 of 4
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Developing superior value propositions: a strategic marketing imperative
Payne, Adrian; Frow, Pennie - In: Journal of Service Management 25 (2014) 2, pp. 213-227
Purpose – Scholars identify the value proposition as representing the essence of strategy and the firm's single most important organizing principle. However, research suggests less than 10 per cent of companies formally develop value propositions. The purpose of this paper is to undertake case...
Persistent link: https://www.econbiz.de/10014894492
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Cover Image
Developing superior value propositions : a strategic marketing imperative
Payne, Adrian; Frow, Pennie - In: Journal of service management 25 (2014) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
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Cover Image
15.997 Advanced Corporate Risk Management, Spring 2007
Parsons, John E.; Obizhaeva, Anna - 2007
Opportunity for group study by graduate students on current topics related to management not otherwise included in curriculum. From the course home page: Course Description This is a course on how corporations make use of the insights and tools of risk management. Most courses on derivatives,...
Persistent link: https://www.econbiz.de/10009432744
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Cover Image
Reputation Rules
McGillicuddy, Kristin M. - In: Journal of Consumer Marketing 29 (2012) 5, pp. 389-390
Persistent link: https://www.econbiz.de/10014848979
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