Purpose The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk)...

This study examines the dimensional consequences of (a) having positive prior corporate associations and (b) negative prior corporate associations in times of product-harm crisis by applying two dimensions of corporate associations (corporate ability vs. corporate social responsibility). The...

The global marketplace has experienced an influx of messages surrounding the issues of corporate social responsibility and the effect of the economy on social values.Much of this debate is centered on appeals to business, government, and socialorganizations to actively pressure structures of...

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

This paper argues that for organizations with a branded identity structure investing in corporate reputation is not a waste of scarce resources, but a wise strategic investment that earns significant present and future economic and non-economic returns for a company. In the global market of the...

This paper, examines why CEOs often misunderstand and therefore mismanage the reputations of their companies. The paper describes the way corporate reputations are built, maintained and enhanced and suggests that a good reputation needs several elements: (1) that it be part of the corporate...