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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
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Brand management
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India
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Padma, R.
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Sharma, Pawan Kumar
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Cases on branding strategies and product development : successes and pitfalls
Consumer goods Europe
15
Journal of Islamic marketing
12
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
CES Working Papers
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Asian finance, economics and business : JAFEB
4
Kosmetik-Jahrbuch
4
Märkte: Informationen für die Werbeplanung
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
Journal of Islamic marketing : JIMA
3
Journal of advertising research
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
Psychology & marketing
3
... Symposium der DGK
2
Administrative Sciences
2
Administrative Sciences : open access journal
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Annals of Faculty of Economics
2
Asia Pacific journal of marketing and logistics
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Brands with a conscience : how to build a successful and responsible brand
2
Business history
2
Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
International Journal of Trade and Global Markets
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services technology and management
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
2
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up
cosmetics
in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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