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~person:"Mattmüller, Roland"
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Business economics
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Cosmetics industry
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Deutschland
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Germany
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Hans Schwarzkopf GmbH <Hamburg>
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Mattmüller, Roland
Jones, Geoffrey
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ECONIS (ZBW)
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Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
-
2004
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002127196
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Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf &-Henkel-Fallstudie
Mattmüller, Roland
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459425
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