Lin, Yifeng; Yang, Shaohua; Hanifah, Haniruzila; Iqbal, … - In: Administrative Sciences 8 (2018) 4, pp. 1-14
their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores … consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since … neutral attitudes toward green cosmetics due to the lack of knowledge and confusing market standards. The majority of …