Campbell, Robert J.; Rankin, Larry J. - In: American Journal of Business 13 (1998) 1, pp. 41-48
reliably measure the resource costs of serving individual customers. Prices are often set by the market and competition …, particularly from foreign imports, and severely restricts marketingÕs ability to adjust prices to cover costs. It is important that … costs, and determine the best mix of products and customers. This article reports the results of a field study conducted at …