Daunfeldt, Sven-Olov; Orth, Matilda; Rudholm, Niklas - Handelns Utredningsinstitut (HUI Research) - 2008
This paper examines how the increased market shares of the store brands affect the entry and survival of national brand suppliers. The analysis is performed on monthly scanner data for a number of household- and personal-care products covering June 2001 through May 2004. An increased market...