Search Results - subject:"Counterfeit consumption"

The correlation between honesty-humility and attitude toward counterfeit luxury

Reinhardt, Nina; Reinhard, Marc-André; … - In: Italian Journal of Marketing 2023 (2023) 4, pp. 503-519

counterfeit consumption. The role of the Honesty-Humility factor in research on counterfeit consumption is discussed, directions … campaigns against counterfeit consumption should consider. …

Persistent link: https://www.econbiz.de/10015126784

The correlation between honesty-humility and attitude toward counterfeit luxury

Reinhardt, Nina; Reinhard, Marc-André; … - In: Italian journal of marketing : ITJM 2023 (2023) 4, pp. 503-519

Persistent link: https://www.econbiz.de/10014461348

THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE

Mourad, Siham; Valette-Florence, P. - HAL - 2011

A large number of studies on counterfeiting explore consumer behaviors in the consumption of counterfeit articles. But few of them consider luxury brand consumers and counterfeiting. Our research attempts to contribute to this field by studying strategies adopted by luxury brand consumers in the...

Persistent link: https://www.econbiz.de/10009418538

Counterfeits of luxury branded products: what are the predictors and purchase intentions

Phau, Ian - 2010

purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption …

Persistent link: https://www.econbiz.de/10009435011