Search Results - subject:"Counterfeit consumption"

The correlation between honesty-humility and attitude toward counterfeit luxury

Reinhardt, Nina; Reinhard, Marc-André; … - In: Italian Journal of Marketing 2023 (2023) 4, pp. 503-519

counterfeit consumption. The role of the Honesty-Humility factor in research on counterfeit consumption is discussed, directions … campaigns against counterfeit consumption should consider. …

Persistent link: https://www.econbiz.de/10015126784

The correlation between honesty-humility and attitude toward counterfeit luxury

Reinhardt, Nina; Reinhard, Marc-André; … - In: Italian journal of marketing : ITJM 2023 (2023) 4, pp. 503-519

Persistent link: https://www.econbiz.de/10014461348

From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases

Feng, Wenting; Yang, Morgan X.; Yu, Irina Y. - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014331856

A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption

Shan, Juan; Jiang, Ling; Cui, Annie Peng - In: Journal of business research : JBR 134 (2021), pp. 59-69

Persistent link: https://www.econbiz.de/10012643497

Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity

Wang, Li; Jin, Manhui; Yang, Zhiyong - In: Journal of business research : JBR 107 (2020), pp. 50-61

Persistent link: https://www.econbiz.de/10012156676

THE EFFECTS OF COUNTERFEIT ON LUXURY BRAND BUYING BEHAVIOR, IN TERMS OF CONSUMPTION EXPERIENCE

Mourad, Siham; Valette-Florence, P. - HAL - 2011

A large number of studies on counterfeiting explore consumer behaviors in the consumption of counterfeit articles. But few of them consider luxury brand consumers and counterfeiting. Our research attempts to contribute to this field by studying strategies adopted by luxury brand consumers in the...

Persistent link: https://www.econbiz.de/10009418538

Counterfeits of luxury branded products: what are the predictors and purchase intentions

Phau, Ian - 2010

purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption …

Persistent link: https://www.econbiz.de/10009435011

Using spotlight effect to curb counterfeit consumption – an experimental investigation

Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing Intelligence & Planning 33 (2015) 4, pp. 556-574

and how this probability affects their counterfeit consumption behaviour. Specifically, it addresses three questions: do … severity and egocentric bias in their advertising and communication programmes in order to curb counterfeit consumption …. Originality/value – The research contributes to the growing literature on counterfeit consumption by studying the process …

Persistent link: https://www.econbiz.de/10014947144

Using spotlight effect to curb counterfeit consumption : an experimental investigation

Zhan, Lingjing; Sharma, Piyush; Chan, Ricky Y. K. - In: Marketing intelligence & planning 33 (2015) 4, pp. 556-574

Persistent link: https://www.econbiz.de/10011381687

Intention to purchase fake products in an Islamic country

Riquelme, Hernan E.; Mahdi Sayed Abbas, Eman; Rios, Rosa E. - In: Education, Business and Society: Contemporary Middle … 5 (2012) 1, pp. 6-22

Purpose – The purpose of this paper is to understand the factors that influence attitudes toward counterfeits, and the intention to purchase these illegal products in a Muslim country. Design/methodology/approach – In total, 401 participants completed a questionnaire that contained 41...

Persistent link: https://www.econbiz.de/10014714806