This research focuses on the relation between Honesty-Humility and attitude toward counterfeit luxury. Honesty …-Humility would report more positive attitudes toward counterfeit luxury. Given that related research from behavioral research … Honesty-Humility scores reported more of a negative attitude toward counterfeit luxury. This effect was mainly driven by the …

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young … that materialism (the centrality component) has positive impact on attitude toward purchase of counterfeit luxury goods …. Attitude and subjective norm toward counterfeit luxury goods are found to be positively related to purchase intention, while …

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young … that materialism (the centrality component) has positive impact on attitude toward purchase of counterfeit luxury goods …. Attitude and subjective norm toward counterfeit luxury goods are found to be positively related to purchase intention, while …