Search Results - subject:"Country‐of‐ origin"

Geographical indications and trade : Firm-level evidence from the French cheese industry

Duvaleix, Sabine; Emlinger, Charlotte; Gaigné, Carl; … - In: Food policy : economics planning and politics of food … 102 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012817265

Cultural appeals in Indian TV commercials

Dash, Amarendra Kumar - In: International journal of Indian culture and business … 24 (2021) 3, pp. 386-403

Persistent link: https://www.econbiz.de/10012799056

Consumer ethnocentric behavior and food choices in developing countries : the case of Nigeria

Kilders, Valerie; Caputo, Vincenzina; Liverpool-Tasie, … - In: Food policy : economics planning and politics of food … 99 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012799531

Placing an ethical brand : the Fairtrade Towns movement

Peattie, Kenneth J.; Samuel, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1490-1513

Persistent link: https://www.econbiz.de/10012802286

L' unique et le véritable : réputation, origine et marchés alimentaires (vers 1680-vers 1830)

Meyzie, Philippe - 2021

Persistent link: https://www.econbiz.de/10012803075

Destination brand positioning theme development based on consumers' personal values

Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587

Persistent link: https://www.econbiz.de/10012483434

Congruent versus incongruent branding for emerging market firms

Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 2, pp. 226-237

Persistent link: https://www.econbiz.de/10012483614

Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea

Tsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae - In: Journal of global marketing 34 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012483618

Marketing countries, places, and place-associated brands : identity and image

Papadopoulos, Nicolas (ed.); Cleveland, Mark (ed.) - 2021

-- 9. 'New perspectives welcome': A case for alternative approaches to country of origin effect research / Mikael Andéhn … cosmopolitanism and beyond / Mark Cleveland, Nicolas Papadopoulos, and Boris Bartikowski -- 12. Country of origin cues in advertising … sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination …

Persistent link: https://www.econbiz.de/10012665636

How do local factors shape the regional adoption of geographical indications in Europe? : evidences from France, Italy and Spain

Cei, Leonardo; Stefani, Gianluca; Defrancesco, Edi - In: Food policy : economics planning and politics of food … 105 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013364241