Search Results - subject:"Country‐of‐ origin"

The Impact of Country of Origin in Mobile Phone Choice of Generation Y and Z

Nagy, Szabolcs - 2017

voice of the customer can be heard. Although it has been widely known that country of origin has serious impact on the … country of origin in mobile phone choice of Generations Y and Z, an online survey with 228 respondents was conducted in … to create new factor components. The findings of this exploratory study support the idea that country of origin plays a …

Persistent link: https://www.econbiz.de/10012944687

Uniqueness perception and willingness to buy protected geographical origin versus doppelgänger brands

Neciunskas, Paulius; Tomaševičiūtė, Laura; … - In: Organizations and markets in emerging economies 8 (2017) 2, pp. 193-206

This study explores what drives consumers’ judgments and decisions – uniqueness perception of a foreign product with protected geographical origin cue or uniqueness perception of a domestic doppelgänger product. We find that uniqueness perception of domestic brands has greater impact on...

Persistent link: https://www.econbiz.de/10012193904

Drawing negative inferences from a positive country-of-origin image : Consumers’ use of COI and price levels to assess counterfeit drugs

Majid, Kashef A. - In: International Marketing Review 34 (2017) 2, pp. 293-310

Purpose The purpose of this paper is to explore how a positive country-of-origin image will impact consumer perceptions … products from India than from Switzerland. Originality/value When country-of-origin is salient then it is believed that a … positive country-of-origin image will benefit products that are produced from that country. Consumers expect that more …

Persistent link: https://www.econbiz.de/10014828238

Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness

Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73

Persistent link: https://www.econbiz.de/10011690489

The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style

Hauff, Jeanette Carlsson; Nilsson, Jonas - In: European journal of marketing : EJM 51 (2017) 2, pp. 349-366

Persistent link: https://www.econbiz.de/10011661702

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983

Consumers' cognitive and affective responses to brand origin misclassifications : does confidence in brand origin identification matter?

Mandler, Timo; Won, Sungbin; Kim, Kyungae - In: Journal of business research : JBR 80 (2017), pp. 197-209

Persistent link: https://www.econbiz.de/10011771497

The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed

Aichner, Thomas; Forza, Cipriano; Trentin, Alessio - In: The international review of retail, distribution and … 27 (2017) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10011703177

Disparate satisfaction scores? Consider your customer's country-of-origin : a case study

Seger-Guttmann, Tali; Vilnai-Yavetz, Iris; Rosenbaum, … - In: The international review of retail, distribution and … 27 (2017) 2, pp. 189-206

Persistent link: https://www.econbiz.de/10011704063

I hate where it comes from but I still buy it : countervailing influences of animosity and nostalgia

Gineikiene, Justina; Diamantopoulos, Adamantios - In: Journal of international business studies : JIBS ; an … 48 (2017) 8, pp. 992-1008

Persistent link: https://www.econbiz.de/10011779148