This study aims to investigate the level of satisfaction of foreign tourists, specifically millennials, based on different dimensions of destination image and the quality of the tourist services in Belgrade, the capital of the Republic of Serbia, as an emerging destination. Despite the tarnished...

We systematically study market share and product assortment dispersion of national brands in 25 consumer packaged goods industries across 199 markets and 109 retailers in the US. Previous findings by Bronnenberg et al. (2007, 2009) highlight the persistent differences in market shares of...

Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed to determine whether internal branding practices...

Rising concern over the impact of Chinese industrial policy has led to severe trade tensions between China and some of its major trading partners. In recent years, foreign criticism has increasingly focused on the so-called "Made in China 2025" initiative. In this paper, we use information...

This research study aims to examine the association between cognitive destination image (CDI) attributes and tourist satisfaction. Data for the present research work was attained from a sample of tourists at Sisaket Fruit Festival/Thailand. Participants self-managed the questionnaires. A total...

The short paper is structured as follows. It first delves into the recent case law from the Court of Justice of the European Union on the scope of GI protection – a scope which has been significantly widened. It then highlights the differences between the GI protection regimes adopted by the...