Search Results - subject:"Country‐of‐ origin"

Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands

Zdravković, Stefan - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 13-20

Persistent link: https://www.econbiz.de/10013548856

Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce

Bao, Ying; Cheng, Xusen; Zarifis, Alex - In: Journal of global information management 30 (2022) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10012799248

Lifestyle segmentation : mobile phone purchase vis-à-vis consumption decision

Nugraha, Albert Kriestian Novi Adhi; Silintowe, Yunita … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 14-25

-square analysis, this paper demonstrated that purchase decisions (i.e., the choice of brand name and country of origin) are not …

Persistent link: https://www.econbiz.de/10012938788

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …, the country of origin image strengthens the positive relationship between social media campaigns and the purchase …

Persistent link: https://www.econbiz.de/10014443936

The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

significant impact relationship between country of origin (country-related products) and trust in the purchase intention of Wuling … vehicles as well as the relationship of the negative significant impact of country of origin (country-related effect) on trust … findings of this study can explain the importance of country of origin cues and social media opinion leader effect on customer …

Persistent link: https://www.econbiz.de/10014335683

Cultures and institutions : dispositional and contextual explanations for country-of-origin effects in MNC "ethnocentric" staffing practices

Lee, Hyun-jung; Yoshikawa, Katsuhiko; Harzing, Anne-Wil - In: Organization studies : an international … 43 (2022) 4, pp. 497-519

Persistent link: https://www.econbiz.de/10013175538

COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy

Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754

Persistent link: https://www.econbiz.de/10013165432

Should I stay or should I go now? : understanding terrorism as a driver of institutional escapism

Abrahms, Max; Dau, Luis Alfonso; Moore, Elizabeth M. - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10014373560

Ethnocentrism and the selection of white wine by young Australian consumers

Poelmans, Eline; Vanderlinden, Mario; Rousseau, Sandra - In: Journal of marketing communications 30 (2024) 3, pp. 389-412

Persistent link: https://www.econbiz.de/10014529302

Does the legitimacy of countries influence the internationalization of emerging market multinationals

Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European Research on Management and Business Economics … 30 (2024) 1, pp. 1-9

in the host country have about these companies in addition to the legitimacy of the country of origin. Therefore, this …

Persistent link: https://www.econbiz.de/10014525658