Search Results - subject:"Country‐of‐ origin"

COVID-19, destination image, and destination visit intention : unpacking the impacts of familiarity, generation, and gender amidst COVID-19

Hamdy, Ahmed; Eid, Riyad - 2024

Persistent link: https://www.econbiz.de/10015077282

The role of attachment to K-celebrity from a destination marketing perspective

Kim, Mi Ran; Lee, Heijin; Kim, Soyeon; Choi, Laee - 2024

Persistent link: https://www.econbiz.de/10015077366

The role of communications on the relationship between feelings for and intention to visit a country with ongoing conflicts

Campo, Sara; Fuchs, Galia; Alvarez, Maria D. - 2024

Persistent link: https://www.econbiz.de/10015077588

Understanding the influence of wine labeling attributes on consumer's buying decision : a study in Turkey

Öztürk, Betül; Ertamay, Selin İşevcan - In: International journal of wine business research 36 (2024) 4, pp. 528-547

Persistent link: https://www.econbiz.de/10015326977

An outlook of the European Union's strategy regarding geographical indications

Bernard-Apéré, Lise - In: European yearbook of international economic law 14 (2023), pp. 397-422

Persistent link: https://www.econbiz.de/10015329271

The double-edged effects of visualizing wine style : sweetness scale on wine label

Luo, Anqi; Quadri-Felitti, Donna L.; Mattila, Anna S. - 2024

Persistent link: https://www.econbiz.de/10015136012

Analyzing the impact of country-of-origin, geographical indication and wine world on low-involvement generation Z potential consumers’ attitudes toward wine ads

Purcini, Gabriela; Medeiros Barretta, Leonardo; … - In: International Journal of Wine Business Research 36 (2024) 4, pp. 591-612

Purpose This study aims to compare the influence of origin types (country-of-origin – COO versus geographic indication …

Persistent link: https://www.econbiz.de/10015347781

Generation Z perspective on destination image restoration through dark tourism

Li, Chang; Agyeiwaah, Elizabeth - In: Contemporary Marketing Management for Tourism and …, (pp. 227-254). 2024

Persistent link: https://www.econbiz.de/10015117033

Cognitive as opposed to affective country image: the moderating effect of cognition-affect intra-valence nature

Ma, Lin; Bian, Xuemei; Song, Zening - In: Journal of Product & Brand Management 33 (2024) 8, pp. 968-985

image by revealing their relative importance in an integrated framework and enriches country-of-origin research through …

Persistent link: https://www.econbiz.de/10015352154

How does the influencers' country of origin affect online brand advocacy among young consumers?

Rambocas, Meena; Metivier, Jenna-Leigh - In: Young Consumers 25 (2024) 6, pp. 909-927

investigate the impact of the influencers’ country of origin (COO) on young customers' online brand advocacy (OBA). It also tests … country of origin, can affect the marketing outcome of OBA among Gen-Z consumers in a small developing country. It also …

Persistent link: https://www.econbiz.de/10015357115