image by revealing their relative importance in an integrated framework and enriches country-of-origin research through …

investigate the impact of the influencers’ country of origin (COO) on young customers' online brand advocacy (OBA). It also tests … country of origin, can affect the marketing outcome of OBA among Gen-Z consumers in a small developing country. It also …

This paper describes the results of an exploratory research on the Romanian country brand image, the country-of-origin … show that the country brand and the country-of-origin image impact the Romanian wines image, influencing the perception of … is original because it considers, in addition to the country-of-origin image and the image of its products, the general …