Purpose Western manufacturers have often benefited from the Country-of-Origin (COO) effect when a product is launched …

country of origin and consumer ethnocentrism. Design/methodology/approach This study used a 2 (country of origins: domestic vs … unclear results of previous studies on the effect of CSR on brand crisis by examining the impact of country of origin and …

The purpose of this study is to explore the country of origin's effects on brand equity dimensions. This research … incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin …

The purpose of this study is to explore the effects of a brand's country-of-origin for a hotel on its geographic …- tive arena, country-of-origin (COO) effects remain among the most researched. Through an explor- atory study, based on a …

that value co-creators' country of origin has a positive impact on customers' satisfaction. A case study approach of an … satisfaction in this industry are quality level and product functionality and that the country of origin of customers has no …