study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention …-psychological variables in the relationships between country-of-origin, product evaluation, and purchase intention. The survey was conducted … with 143 young respondents in Mongolia. The results of this study indicate that Korean country-of-origin positively affects …

Objective: The purpose of this paper is to identify the understanding and strategic importance of the country of origin …

This research aims to analyse the perception of the country of origin effect on the choice of a future car by the … country of origin image and its perceived quality? Are the brand’s country of origin and the country of manufacture factors …, the study being exploratory. The results can be used to issue a series of assumptions about the country of origin effect …

developing country: Tunisia. To this end, this paper investigates the moderating effect of product country of origin (C.O.O) and …

regression results suggest that player production statistics, contract status, and country of origin are significant determinants …

In this article we intend to review the literature on the influence of the country of origin on the quality assessment … relationship intensity between the country of origin and the quality assessment, namely the choice of the purchased wines: the … ethnocentrism, the consumer's gender and wine consumption expertise. The scale proposed to measure the influence of the country of …

Rules of origin are those laws and regulations that are applied to determine the country of origin of goods. Upon the …