Meas, Thong; Hu, Wuyang; Grebitus, Carola; Colson, … - Agricultural and Applied Economics Association - AAEA - 2014
This article surveys British consumers’ preference for domestic and imported beef identified by country of origin … factors influencing such preference were examined. Using consumer patriotism and country of origin image perception, we found … country, while better country of origin image improved the likelihood of the foreign country’s beef being selected. …