Geographical indications (GIs) confer intellectual property rights on product names whose unique qualities are intrinsically linked to their place of production. These indications identify goods as originating from a specific country, region, or locality, where a given quality, reputation, or...

This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for...