Search Results - subject:"Country Image"

The liability of emergingness and country-of-origin effect on South African wine

Wyk, Schalk van; Luiz, John M. - In: South African journal of business management 55 (2024) 1, pp. 1-12

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa in European markets. We examine whether a liability of emergingness manifests and its characteristics from an African context. Design/methodology/approach: Using a qualitative...

Persistent link: https://www.econbiz.de/10015197617

The effect of country image, brand image, and warranty knowledge on car purchase intentions : a comparison of use situations

Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16

Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study … categories of product warranty knowledge, subjective and objective, on the relationship between country image and brand image on … significant effects of country image and brand image on purchase intentions in personal and business settings. Further tests …

Persistent link: https://www.econbiz.de/10014521402

Visualizations of Chinese nation branding : a comparative study of the 2008 and 2022 Beijing Olympic Games opening ceremonies

Xie, Han - 2024

As Beijing became the first city in history to successfully host both Summer and Winter Olympic Games, this paper looks into the different visualizations of the two Olympics opening ceremonies in 2008 and 2022. By incorporating the concept of Nation Branding, it features a comparative case study...

Persistent link: https://www.econbiz.de/10014632237

Understanding the Effectiveness of Public Diplomacy Efforts : Survey Data from the Case of Korean Higher Education Programs in German

Chang, HyeYoung; Moon, Chungshik; Rhee, Inbok; Yang, … - 2023

Can public diplomacy efforts effectively change target country public’s perception of the sender country? Public diplomacy has been regarded as a means of promoting a country's soft power, and many countries have been exerted great about of effort and resources in this pursuit by building...

Persistent link: https://www.econbiz.de/10014346974

Korean cultural contents and factors influencing French people's intention to visit Korea and intention to purchase Korean products

Benjamin, Hua; Nam, Kyung-Doo - In: Journal of international trade & commerce 19 (2023) 4, pp. 51-74

Persistent link: https://www.econbiz.de/10015211716

Chinese aid in Africa : attitudes and conflict

Sardoschau, Sulin; Jarotschkin, Alexandra - 2023

This study examines Chinese aid projects’ impact on conflict and perceptions of China in 820 African districts from 2000 to 2012. We show that a 10% increase in Chinese aid projects results in a 6% increase in conflict incidents. This rise is mainly due to confrontations involving non-state...

Persistent link: https://www.econbiz.de/10014493902

Factors influencing foreign products purchase intention of Mongolian consumers

Gantulga, Urandelger; Ganbold, Munkhbayasgalan - In: Asia marketing journal 24 (2022) 3, pp. 131-140

Persistent link: https://www.econbiz.de/10013465802

Big data for big insights : quantifying the adverse effect of air pollution on the tourism industry in China

Fan, Wenjie; Li, Yijing; Upreti, Bikesh Raj; Liu, Yong; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1947-1966

Persistent link: https://www.econbiz.de/10013391041

Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products : a case study of the South African...

Lee, You-Kyung; Robb, Charles A. - In: South African journal of business management 53 (2022) 1, pp. 1-12

Purpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image …

Persistent link: https://www.econbiz.de/10013190715

Every storm will pass: Examining expat's host country-destination image, cultural intelligence and renewed destination loyalty in COVID-19 tourism

Zaman, Umer; Aktan, Murat; Qureshi, Madeeha Gohar; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-18

from 266 expats in South Korea, the study examined the effects of country image (CYI), destination image (DNI), and expat … expat's destination loyalty. Moreover, the study provides new empirical evidence that destination image mediates country … image and expat's destination loyalty in the COVID-19 tourism. The study findings underpin policy interventions to rescue …

Persistent link: https://www.econbiz.de/10012657414