Search Results - subject:"Country stereotypes"

Ethnocentrism and consumer knowledge in the U.S. auto consumer

Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463

Persistent link: https://www.econbiz.de/10014422396

Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country

Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10013399558

The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework

Bourdin, David; Halkias, Georgios; Makri, Katerina - In: Journal of business research : JBR 137 (2021), pp. 28-38

Persistent link: https://www.econbiz.de/10012665753

Not all wrongdoers are equal in the public eye : a moderated mediation model of country stereotypes, condemning emotions, and retaliatory intent in corporate crises

Barbarossa, Camilla; Mandler, Timo - In: Journal of international marketing 29 (2021) 2, pp. 26-44

Persistent link: https://www.econbiz.de/10012521217

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628

Persistent link: https://www.econbiz.de/10011515202

Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness

Wu, Linwan; Ju, Ilyoung; Dodoo, Naa Amponsah - In: Journal of global marketing 29 (2016) 1/5, pp. 203-217

Persistent link: https://www.econbiz.de/10011654389

Nation brands and foreign direct investment

Kalamova, Margarita M.; Konrad, Kai A. - 2010

We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis...

Persistent link: https://www.econbiz.de/10010307670

Nation brands and foreign direct investment

Kalamova, Margarita M.; Konrad, Kai A. - Wissenschaftszentrum Berlin für Sozialforschung (WZB) - 2010

Persistent link: https://www.econbiz.de/10009397107

Activation of country stereotypes : automaticity, consonance, and impact

Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10009776522