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Search: subject:"Country-of-Assembly (COA)"
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Advertising
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Advertising effectiveness
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Country stereotypes
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Country-of-Assembly (COA)
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Country-of-Design (COD)
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Country-of-Origin (COO)
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Dodoo, Naa Amponsah
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Journal of global marketing
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Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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