Search Results - subject:"Country-of-origin image"

Country-of-origin image and consumer brand evaluation : a meta-analytic review

Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124

Persistent link: https://www.econbiz.de/10014485721

Country of origin image : Portuguese and Italian shoes in China

Silva, Guilherme; Coelho, Arnaldo; Bairrada, Cristela Maia - In: European journal of international management : EJIM 27 (2025) 1, pp. 48-67

Persistent link: https://www.econbiz.de/10015447607

Social media campaigns and domestic products consumption: a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-19

domestic products. The mediating role of ethnocentrism and the moderating role of country-of-origin image (COOI) are examined …, the country of origin image strengthens the positive relationship between social media campaigns and the purchase …

Persistent link: https://www.econbiz.de/10014505616

Exploring the impact of country-of-origin image and purchase intention in cross-border e-commerce

Bao, Ying; Cheng, Xusen; Zarifis, Alex - In: Journal of global information management 30 (2022) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10012799248

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014443936

A cross-cultural investigation on consumer responses to failures of domestic and foreign products

Gao, Ronnie - In: Journal of international consumer marketing 35 (2023) 5, pp. 502-525

Persistent link: https://www.econbiz.de/10014422432

The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country

Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334

Persistent link: https://www.econbiz.de/10015063151

Country-of-origin image; SMEs and emerging economies : evidence from a case study of manufacturing SMEs from Turkey

Arghashi, Vahideh; Okumuş, Abdullah - In: Journal of Islamic marketing 13 (2022) 4, pp. 956-974

Persistent link: https://www.econbiz.de/10013278904

Millennials' response toward luxury fashion brands : the balance theory's perspective

Hasnizam Shaari; Siti Nadia Sheikh Abdul Hamid; … - In: Gadjah Mada international journal of business 24 (2022) 1, pp. 101-126

Persistent link: https://www.econbiz.de/10013383218

Organizational legitimacy of emerging multinational enterprises : an individual perspective

Zhang, Jianhong; Gorp, Désirée M. van; Ebbers, Haico; … - In: International business review : the official journal of … 31 (2022) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10013415898