The increasing use of web technologies has changed the way business is done, including in the field of education. In the last decade, the development of electronic learning (e-learning) systems became crucial to meet students’ demand. In this study, we adopt a relationship marketing...

Purpose – The purpose of this paper is to document a reflective commentary on observations concerning the phenomenon of researching and practicing Islamic marketing, in the absence of dedicated formal courses and instruction. Design/methodology/approach – Grounded theory phenomenological...