Zheng, Qiuying; Xia, Lan; Fan, Xiucheng - In: Journal of Consumer Marketing 33 (2016) 6, pp. 479-488
Purpose This paper aims to explore the distinctions and similarities about Eudaimonia (a deeper pleasure beyond the hedonic enjoyment) and hedonic enjoyment, especially the influencing factors of Eudaimonia. Design/methodology/approach Survey and experiment are conducted to obtain the data....