This edited book explores the process of creating using the seven C's of creativity framework. It discusses the creative process as a collaboration between humans and Artificial Intelligence (AI), here identified as the cyber-creativity process. Through nine chapters written by leading scholars...

“This highly engaging edited book argues that in the age of AI, consumption IS creativity. This provocative view is explored by leading thinkers on consumer creativity in a variety of contexts, from healthcare to online gaming to biohacking. A must-read for scholars of consumer behavior,...