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  • Search: subject:"Creativity in the system"
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Subject
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Brand 1 Brand management 1 Brand sociology 1 Creativity 1 Creativity in the system 1 Cybernetic brand management 1 Cybernetics 1 Kreativität 1 Kybernetik 1 Living systems 1 Markenartikel 1 Markenführung 1 Self-similarity 1 Systemic management 1 Systems theory 1 Systemtheorie 1
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Undetermined 1
Type of publication
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Book / Working Paper 1
Language
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English 1
Author
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Errichiello, Oliver Carlo 1 Wernke, Marius 1
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Springer eBook Collection 1 Springer essentials 1
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ECONIS (ZBW) 1
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Order in Chaos - Cybernetics of Brand Management
Errichiello, Oliver Carlo; Wernke, Marius - 2022
Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of...
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