part I. Creativity and innovation : the keys to enterprise growth and career success in the twenty-first century -- part II. The four requirements for the mind to generate creative ideas -- part III. Seven Unleashing creativity lessons from nature for creating the requirements -- part IV. The...

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly...

Teil I: Corporate Think Tanks im Kontext zukunftsgerichteter Themen -- 1. Die Herausforderung: Höchste Komplexität und ständige Veränderung -- 2. Der Ursprung: Think Tanks für die strategische Kriegsführung un in der Politikberatung -- 3. Der Business-Kontext: Think Tanks in der...

Die kreative Kraft von Analogien -- Wissen aus analogen Märkten ür Innovationen nutzen -- TRIZ-Methodik als Wegweiser vom Problem zur Lösung -- Frugale Innovationen -- Case Smixin -- Implementierung innovativer Analogien in der Medizintechnik -- Bionik als Innovationsmethode --...

"IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and...