EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Creator"
Narrow search

Narrow search

Year of publication
Subject
All
Creator economy 4 Influencer 4 Influencer marketing 4 Internet marketing 4 Online-Marketing 4 Social Web 4 Social web 4 Social media 3 Beziehungsmarketing 2 Corporate culture 2 Creativity 2 Customer equity 2 Customer integration 2 Customer lifetime value 2 Followers 2 Führungskräfte 2 Führungspersönlichkeit 2 Führungsstil 2 Kreativität 2 Kundenintegration 2 Leadership personality 2 Leadership style 2 Managers 2 Marketing 2 Marketing management 2 Marketingmanagement 2 Personality psychology 2 Persönlichkeitspsychologie 2 Platforms 2 Relationship marketing 2 THE CREATOR 2 Unternehmenskultur 2 User-generated content 2 artist's identity 2 content creator 2 creator economy 2 digital economy 2 gender differences 2 ТВОРЕЦ 2 ТВОРЕЦЬ 2
more ... less ...
Online availability
All
Free 20 CC license 1
Type of publication
All
Article 16 Book / Working Paper 4
Type of publication (narrower categories)
All
Article in journal 6 Aufsatz in Zeitschrift 6 Working Paper 3 Arbeitspapier 2 Article 1 Conference Paper 1 Congress Report 1 Graue Literatur 1 Non-commercial literature 1
more ... less ...
Language
All
English 11 Undetermined 9
Author
All
Beichert, Maximilian 3 Donkers, Bas 2 Gioia, Francesca 2 Haenlein, Michael 2 Hofstetter, Reto 2 Kannan, P. K. 2 Lanz, Andreas 2 Li, H. Alice 2 Libai, Barak 2 Mayzlin, Dina 2 Morabito, Leo 2 Muller, Eitan 2 Rosario, Ana Babić 2 Shapira, Daniel 2 Szostak, Michał 2 Yang, Jeremy 2 Zhang, Lingling 2 ANDRIEŞ, Ştefan Adrian 1 BRANDON, GALLAHER 1 Bayerl, Andreas 1 Bleier, Alexander 1 Fossen, Beth L. 1 Garonne, Christophe 1 Goldenberg, Jacob 1 Ha, Jinkyung 1 Kulikov, Sergey B. 1 Langan-Fox, Janice 1 Lans, Ralf van der 1 Lanz, Andreas U. 1 Lombardo, Salvatore M. 1 MIRON, Dumitru 1 Meisner, Vincent 1 Niculescu, Zenovia 1 Pillath, Pascal 1 Shapira, Michal 1 TEREC-VLAD, Loredana 1 Vial, Virginie 1 van der Lans, Ralf 1 АМВРОСИЙ, МАКАР 1 АФАНАСЬЕВИЧ, ГОРЕЛОВ НИКОЛАЙ 1
more ... less ...
Published in...
All
European research studies 2 Journal of the Academy of Marketing Science 2 Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка Bulletin of Taras Shevchenko National University of Kyiv. Economics. 2 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 1 Discussion paper 1 Discussion paper series / IZA 1 IZA Discussion Papers 1 Interdisciplinary Description of Complex Systems - scientific journal 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Italian journal of marketing : ITJM 1 Journal of marketing 1 Postmodern Openings 1 Romanian Distribution Committee Magazine 1 Studii de Biblioteconomie şi Ştiinţa Informării / Library and Information Science Research 1 Вестник Томского государственного университета. Экономика 1 ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ 1
more ... less ...
Source
All
ECONIS (ZBW) 8 RePEc 8 EconStor 3 BASE 1
Showing 1 - 10 of 20
Did you mean: subject:"creation" (32,315 results)
Cover Image
Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
Saved in:
Cover Image
Behind the Screen: Gender Differences in the Creator Economy
Gioia, Francesca; Morabito, Leo - 2025
The content creator economy has rapidly emerged as a new labor market, enabling ordinary individuals equipped with a … 2006 and 2023 and show that, despite being highly flexible and free of entry barriers, the content creator market has not …
Persistent link: https://www.econbiz.de/10015338909
Saved in:
Cover Image
Behind the screen : gender differences in the creator economy
Gioia, Francesca; Morabito, Leo - 2025
The content creator economy has rapidly emerged as a new labor market, enabling ordinary individuals equipped with a … 2006 and 2023 and show that, despite being highly flexible and free of entry barriers, the content creator market has not …
Persistent link: https://www.econbiz.de/10015196892
Saved in:
Cover Image
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
within the growing creator economy, emphasizing the interactions among firms, influencers, followers, and digital platforms …
Persistent link: https://www.econbiz.de/10015408674
Saved in:
Cover Image
Examining the decision journey of platform refugee: Focusing on the case of Korean live-streaming industry
Ha, Jinkyung - 2024
The rapid growth of the digital content market has fueled the expansion of the creator economy, driving platforms to …
Persistent link: https://www.econbiz.de/10015057421
Saved in:
Cover Image
The role of Youtube channel characteristics in shaping followers' purchase intentions and behavioural engagement : the serial mediation of satisfaction and channel loyalty
Lombardo, Salvatore M. - In: Italian journal of marketing : ITJM 2024 (2024) 3, pp. 247-265
Persistent link: https://www.econbiz.de/10015188274
Saved in:
Cover Image
On the role of social media platforms in the creator economy
Bleier, Alexander; Fossen, Beth L.; Shapira, Michal - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 411-426
Persistent link: https://www.econbiz.de/10015057481
Saved in:
Cover Image
Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
Cover Image
Monetizing digital content with network effects : a mechanism-design approach
Meisner, Vincent; Pillath, Pascal - 2024
We design the profit-maximizing mechanism to sell an excludable and nonrival good with network effects. Buyers have heterogeneous private values that depend on how many others also consume the good. In optimum, an endogenous number of the highest types shares consumption, and we provide an...
Persistent link: https://www.econbiz.de/10015064213
Saved in:
Cover Image
Post-communist burden influence on the perception of creative identities : consequences for managers and leaders
Szostak, Michał - In: European research studies 24 (2021) 3, pp. 282-302
Persistent link: https://www.econbiz.de/10012664535
Saved in:
  • 1
  • 2
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...