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  • Search: subject:"Creator's Project Experience"
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Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Creator's Project Experience 1 Crowdfunding 1 Customer Value 1 Customer Value Delivery 1 Customer value 1 Kundenwert 1 Personalization 1 Price Incentive 1 Promised Delivery Time 1 Relationship marketing 1 Value creation 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Hua, Ying 1 Li, Dahui 1 Ma, Shuang 1 Wang, Yonggui 1
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Decision sciences 1
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Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Ma, Shuang; Hua, Ying; Li, Dahui; Wang, Yonggui - In: Decision sciences 53 (2022) 4, pp. 712-749
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