Ng, Pui; Butt, Muhammad; Khong, Kok; Ong, Fon - In: Journal of Business Ethics 121 (2014) 2, pp. 203-215
image and value depend on consumer existing perceptions about the brand quality and credibility? This study analyzes the … influence of brand perceive quality and credibility on consumer perceptions towards a brand green image, green value and green … credibility does have a significant influence on generating a greener image, green perceive value and green brand equity …