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Search: subject:"Credibility perception"
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Consumer behaviour
2
Credibility
2
Credibility perception
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Glaubwürdigkeit
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Konsumentenverhalten
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Online retailing
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Online-Handel
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Viral marketing
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Internet marketing
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Kaufmotiv
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Kognition
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Numerical cues
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Online review comments
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Online-Marketing
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Perceived review helpfulness
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Perception
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Product information
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Produktinformation
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Review dispersion
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Xingyuan, Wang
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Chen, Haipeng
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Li, Hongliu
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Liu, Fu
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Wang, Shuyang
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Wei, Haiying
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Yang, Zhilin
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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The influence of online review dispersion on consumers' purchase intention : the moderating role of dialectical thinking
Liu, Fu
;
Wei, Haiying
;
Xingyuan, Wang
;
Zhu, Zhenzhong
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014332193
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