Search Results - subject:"Credibility theory"

Typology of trust in micro-health and fitness influencers

Schultz, Carsten D. - In: Journal of consumer marketing 42 (2025) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10015205261

Cryptocurrency portfolio allocation under credibilistic CVaR criterion and practical constraints

Ghanbari, Hossein; Mohammadi, Emran - In: Risks : open access journal 12 (2024) 10, pp. 1-23

model employs credibility theory and trapezoidal fuzzy variables to more accurately capture the high levels of uncertainty …

Persistent link: https://www.econbiz.de/10015135746

What are the significant determinants of helpfulness of online review? : an exploration across product-types

Ganguly, Boudhayan; Sengupta, Pooja; Biswas, Baidyanath - In: Journal of retailing and consumer services 78 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095039

Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach

Alnoor, Alhamzah; Abbas, Sammar; Khaw Khai Wah; Chew, … - In: Journal of retailing and consumer services 81 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015125190

Meta-analysis of social media influencer impact : key antecedents and theoretical foundations

Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426

Persistent link: https://www.econbiz.de/10014467579

Antecedents of intention to use online peer-to-peer platform in Malaysia

Khan, Mohammad Tariqul Islam; Yee, Gan Han; Gerald Goh … - In: Vision : the journal of business perspective 27 (2023) 5, pp. 680-694

Persistent link: https://www.econbiz.de/10014433472

Modelación de una prima de seguros mediante la aplicación de métodos actuariales, teoría de fallas y Black-Scholes en la salud en Colombia

Salazar García, Juan Fernando; Guzmán Aguilar, Diana … - In: Revista de métodos cuantitativos para la economía y … 35 (2023), pp. 330-359

The pricing's premium in an insurance for the health sector is influenced by the claims ratio of its subscribers, which generates high levels of fluctuation and uncertainty. The objective of this research is the application of the actuarial individual risk models, collective risk and credibility...

Persistent link: https://www.econbiz.de/10015338478

Modelación de una prima de seguros mediante la aplicación de métodos actuariales, teoría de fallas y Black-Scholes en la salud en Colombia

Salazar García, Juan Fernando; Guzmán Aguilar, Diana … - In: Revista de Métodos Cuantitativos para la Economía y … 35 (2023), pp. 330-359

Persistent link: https://www.econbiz.de/10015372229

Communicating social value : an experimental study on credible communication and social enterprises

Becker, Annika; Waldner, Carolin; Nitsch, Laura J.; … - In: Nonprofit management & leadership 33 (2023) 3, pp. 511-533

Persistent link: https://www.econbiz.de/10014278681

The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012657389