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~person:"Greer, Dominique A."
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Search: subject:"Critical Incident Technique"
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Behaviour patterns
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Greer, Dominique A.
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European Journal of Marketing
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European journal of marketing : EJM
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Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
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Defective co-creation
Greer, Dominique A.
- In:
European Journal of Marketing
49
(
2015
)
1/2
,
pp. 238-261
the
critical
incident
technique
within semi-structured, in-depth interviews. Thematic coding was used to identify emergent …
Persistent link: https://www.econbiz.de/10014724040
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