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~subject:"Co-creation"
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Search: subject:"Critical Incident Technique"
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Co-creation
Critical incident technique
74
Service quality
22
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critical incident technique
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19
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18
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Critical Incident Technique
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Greer, Dominique A.
2
Jääskeläinen, Maiju
2
Kinnunen, Maarit
2
Uhmavaara, Kerttu
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European Journal of Marketing
1
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International Journal of Event and Festival Management
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International journal of event and festival management
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ECONIS (ZBW)
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Evaluating the brand image of a rock festival using positive critical incidents
Kinnunen, Maarit
;
Uhmavaara, Kerttu
;
Jääskeläinen, Maiju
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 186-203
Persistent link: https://www.econbiz.de/10011721606
Saved in:
2
Evaluating the brand image of a rock festival using positive critical incidents
Kinnunen, Maarit
;
Uhmavaara, Kerttu
;
Jääskeläinen, Maiju
- In:
International Journal of Event and Festival Management
8
(
2017
)
2
,
pp. 186-203
/methodology/approach
Critical
Incident
Technique
(CIT) was used in defining the factors influencing a rock festival brand. Findings The attending …
Persistent link: https://www.econbiz.de/10014771057
Saved in:
3
Defective co-creation : developing a typology of consumer dysfunction in professional services
Greer, Dominique A.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10010519468
Saved in:
4
Defective co-creation
Greer, Dominique A.
- In:
European Journal of Marketing
49
(
2015
)
1/2
,
pp. 238-261
the
critical
incident
technique
within semi-structured, in-depth interviews. Thematic coding was used to identify emergent …
Persistent link: https://www.econbiz.de/10014724040
Saved in:
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