Tahmasbi, Soheila; Kalkhajeh, Sasan Ghorgani - In: Asian Economic and Financial Review 3 (2013) 1, pp. 124-145
The present study tried to analyze an array of banks advertisements in an Iranian socio-cultural context. The selected commercials are analyzed critically from a top-down as well as a bottom-up point of view. The framework is that of the Faircloughs (1992) which embraces three aspects of...