Purpose Using the example of LEGO Friends, we investigate the discourses that develop when second-order consumers attribute moral weight to the production and marketing of toys perceived to sharpen and enforce gender norms. Methodology/approach We analyze reactions to LEGO Friends through a...

To show why the 1998 doping scandals led to the establishment of the World Anti-Doping Agency, this paper investigates how the IOC has created its organizational identity once confronted with the emergence of doping in sport. The paper endorses a new institutional understanding of organizations,...

The discursive landscape in Ecuador is marked, on the one hand, by an antagonistic and dialogic interaction between official claims and the critical discourses of a variety of distinct but overlapping social movements, namely the environmental, anti-mining, anti-oil and indigenous movements. On...

The paper aims at bridging economic and management discourse on Heritage Conservation, calling for a kind of ethnographic approach to administrative aspects. Drawing attention to practices more than policies, the paper takes a distance from mainstream cultural economics. More than cultural...