Noorizadeh, Abdollah; Mahdiloo, Mahdi; Farzipoor Saen, Reza - In: Journal of Business & Industrial Marketing 28 (2013) 7, pp. 577-588
. Design/methodology/approach – This paper introduces a variable return to scale (VRS) cross‐efficiency (one of the DEA models …' knowledge, there is no reference that uses cross‐efficiency model with the ratio values for customers' evaluation. …