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Year of publication
Subject
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Advertising 1 Bird function 1 Carrom table function 1 Conflict Management 1 Cross function 1 Cross in tray function 1 Cross-cultural Study 1 Cross-function Integration 1 Cross-legged table function 1 Crowned cross function 1 Einzelhandel 1 Erfolgsfaktor 1 Global optimization 1 Holder table function 1 Innovation 1 New Product Development 1 New test functions 1 Pen-holder function 1 Repulsive particle swarm method 1 Retail trade 1 Sales promotion 1 Success factor 1 Test-tube holder function 1 USA 1 United States 1 Verkaufsförderung 1 Werbung 1 advertising efficiency 1 cross-function interaction 1 operations efficiency 1 promotion success 1 retailing innovation 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 2 English 1
Author
All
Mishra, Sudhanshu 1 Shi, Lei 1 Song, X. Michael 1 Stringfellow, Anne 1 Xie, Jinhong 1
Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of promotion management : JPM 1 MPRA Paper 1 Management Science 1
Source
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RePEc 2 ECONIS (ZBW) 1
Showing 1 - 3 of 3
Cover Image
Some new test functions for global optimization and performance of repulsive particle swarm method
Mishra, Sudhanshu - Volkswirtschaftliche Fakultät, … - 2006
In this paper we introduce some new test functions to assess the performance of global optimization methods. These functions have been selected partly because several of them are aesthetically appealing and partly because a few of them are really difficult to optimize, while all the functions...
Persistent link: https://www.econbiz.de/10005789761
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Cover Image
Advertising-operations interaction effect on promotion success in the United States during the early stage of a retailing innovation
Shi, Lei - In: Journal of promotion management : JPM 22 (2016) 6, pp. 918-931
Persistent link: https://www.econbiz.de/10011632083
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Cover Image
Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison
Xie, Jinhong; Song, X. Michael; Stringfellow, Anne - In: Management Science 44 (1998) 12-Part-2, pp. 192-192
This paper develops a model relating innovation success to the level of interfunctional conflict and conflict resolution methods. The model suggests a concave relationship between performance and the level of interfunctional conflict among marketing, R&D, and manufacturing. It also conjectures...
Persistent link: https://www.econbiz.de/10009189575
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