Search Results - subject:"Cross-Buying"

Magic mirror on the wall: Cross-buying at the point of sale

Schultz, Carsten D.; Gorlas, Björn - In: Electronic Commerce Research 23 (2023) 3, pp. 1677-1700

virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 … questionnaires, we find that magic mirrors positively impact consumers' cross-buying intention. Cross-buying behavior depends … attractiveness when considering cross-buying options than women. Whereas magic mirrors reduce the relationship between perceived …

Persistent link: https://www.econbiz.de/10015198565

Magic mirror on the wall : cross-buying at the point of sale

Schultz, Carsten D.; Gorlas, Björn - In: Electronic commerce research 23 (2023) 3, pp. 1677-1700

Persistent link: https://www.econbiz.de/10014383112

From tourist motivations to buying decisions : a multilevel engagement perspective

Nusair, Khaldoon; Okumus, Fevzi; Karatepe, Osman M.; … - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014461350

Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness

Natarajan, Thamaraiselvan; Raghavan, Deepak Ramanan Veera - In: International journal of quality and service sciences 15 (2023) 3/4, pp. 273-290

Persistent link: https://www.econbiz.de/10014432485

Perception carryover in cross-buying : the role of interpurchase time and product locus

Cho, Jihoon; Janda, Swinder - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 809-819

Persistent link: https://www.econbiz.de/10014537403

The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing

Liu, Huan; Sesé, F. Javier - In: Journal of retailing 98 (2022) 2, pp. 241-259

Persistent link: https://www.econbiz.de/10013364281

Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

Dahana, Wirawan Dony; Miwa, Yukihiro; Baumann, Christoph; … - In: Journal of strategic marketing 30 (2022) 5, pp. 481-509

Persistent link: https://www.econbiz.de/10013370892

Prepayment and future cross-buying : an exploratory analysis

Kim, Shinhye; Sa Vinhas, Alberto; Umesh, U. N. - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 415-439

Persistent link: https://www.econbiz.de/10013454581

Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes : insights from a B2B service context

Gao, Lily; Melero-Polo, Iguácel; Ruz-Mendoza, Miguel Á.; … - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2260-2277

Persistent link: https://www.econbiz.de/10013455399

Dynamic impact of unprofitable cross-buying on purchase incidence and purchase amount

Morisada, Makoto; Miwa, Yukihiro; Dahana, Wirawan Dony - In: Journal of management research 10 (2018) 2, pp. 65-81

Persistent link: https://www.econbiz.de/10011866944